Just who the publisher of a particular site is-and who the sourced elements of information in the site are-may be unclear to users.

Therefore, the sources’ motivations, qualifications, and trustworthiness are unclear. All of this causes users to wonder about the credibility of websites.

Credibility was mentioned by 7 participants as an concern that is important. When examining a news story on the internet, one individual said, “The one thing I always look for is who it is coming from. Will it be a reputable source? Can the source be trusted? Knowing is vital. I do not want to be fed with false facts.” When asked how believable the information in an essay on the internet seemed, someone else answered, “which is a concern I ask myself about every internet site.”

The standard of a niche site’s content influences users’ evaluations of credibility, as you person pointed out: “A magazine this is certainly well done sets a certain tone and impression which are carried through the content. (more…)